About
Challenges
USER EXPERIENCE
prototyping
Logo & Branding
Letters to Abroad
Letters to Abroad
2022 -2023
VISIT WEBSITE
A global student platform designed to support their journey towards prestigious universities and successful careers on a worldwide scale.
A global student platform designed to support their journey towards prestigious universities and successful careers on a worldwide scale.
UX Research
INTERACTION DESIGN
USER EXPERIENCE
prototyping
Logo & Branding
About
About
Most students after plus two are opting to study abroad. due to lower wage and livin conditions in India. This trend is going to increase in coming years. During this immigration phase. students face difficulties to submit appllications to various colleges, manage all personal and educational documents and also to find a good trustable agency to rely on.
Most students after plus two are opting to study abroad. due to lower wage and livin conditions in India. This trend is going to increase in coming years. During this immigration phase. students face difficulties to submit appllications to various colleges, manage all personal and educational documents and also to find a good trustable agency to rely on.
As the founding designer, I worked closely with the founder, dev team to bring the first phase of Letters to abroad students dashboard and admin dashboard.
As the founding designer, I worked closely with the founder, dev team to bring the first phase of Letters to abroad students dashboard and admin dashboard.
As the founding designer, I worked closely with the founder, dev team to bring the first phase of Letters to abroad students dashboard and admin dashboard.
Research
Research
To curb first person bias from founders design brief, I chat with abroad going to students to understand their main concerns and pain points. also researched abroad student agencies websites and web application to understand common user mental models and Interaction references.
To curb first person bias from founders design brief, I chat with abroad going to students to understand their main concerns and pain points. also researched abroad student agencies websites and web application to understand common user mental models and Interaction references.
Finding 1
Finding 1
Complexities in managing and applying applications status and personal documents
Complexities in managing and applying applications status and personal documents
Finding 2
Finding 2
upsurging ceases of students opting for overseas education being cheated, by fake agency & agents
upsurging ceases of students opting for overseas education being cheated, by fake agency & agents
Finding 3
Finding 3
Fear of going to new place and Finding internships
Fear of going to new place and Finding internships
Finding 4
Finding 4
Huge immigration cost.
Huge immigration cost.
For first phase we’ve chose german going students as our core users.
For first phase we’ve chose german going students as our core users.
Solution for Students
Solution for Students
Application & admission status update
Application & admission status update
I designed an card like interface to show status of application and admission againts each course and college/ university name and later change it to table like view for less space real estate. Also added option to download files from table
I designed an card like interface to show status of application and admission againts each course and college/ university name and later change it to table like view for less space real estate. Also added option to download files from table
File management
File management
Created form like interface to easy edit and upload all education and personal documnet files including passport. made it responsive to easy access from multiple devices
Created form like interface to easy edit and upload all education and personal documnet files including passport. made it responsive to easy access from multiple devices
Design system
Design system
For future consistency and scalability, designed a system of components, Icons, and color palettes. Accessibility is the main factor behind most of the design decisions.
For future consistency and scalability, designed a system of components, Icons, and color palettes. Accessibility is the main factor behind most of the design decisions.
Final Out
Final Out
Solution for Business
Solution for Business
Branding
Branding
Designed a new logo and color palette for Letters to abroad to stand out from rest of the abroad agencies. Reframed as students community platform rather an establishing it as another agency.
Designed a new logo and color palette for Letters to abroad to stand out from rest of the abroad agencies. Reframed as students community platform rather an establishing it as another agency.
While working on the branding, I decided to use graded violet and paste yellow colors to stand out. The logo is designed in a way to evoke hope of abroad journey, It’s a combination of envelope and a rising plane which is incorporated with negative spacing togethr forming a clean and minimal logo
While working on the branding, I decided to use graded violet and paste yellow colors to stand out. The logo is designed in a way to evoke hope of abroad journey, It’s a combination of envelope and a rising plane which is incorporated with negative spacing togethr forming a clean and minimal logo
Result & Learnings
Results
Result
Result
The results demonstrates the tangible benefits of a user-centric approach to Product design in the context of an application management platform for students going abroad. The results reflect our commitment to enhancing the user experience, thereby empowering students in their pursuit of international education opportunities.
The results demonstrates the tangible benefits of a user-centric approach to Product design in the context of an application management platform for students going abroad. The results reflect our commitment to enhancing the user experience, thereby empowering students in their pursuit of international education opportunities.
Apart from the designer, I worked closely with the team by managing whole project design, development, and Frequent calls, which helped me to improve my managerial skills.
Apart from the designer, I worked closely with the team by managing whole project design, development, and Frequent calls, which helped me to improve my managerial skills.
User Adoption
User Adoption
40%
40%
increase in user sign-up rate in first two months
increase in user sign-up rate in first two months
Application Submission Rate
Application Submission Rate
24%
24%
increase in the application submission rate in first two months
increase in the application submission rate in first two months
